Starbucks’ logo has always maintained its circular shape, which in fact, is one of the most commonly used shapes in graphic design. To break it down in an easier manner, here are all the elements that make up the iconic Starbucks logo: Shape Through all the changes, the seafaring theme has always remained as the main concept of Starbucks’ logo design. However, the 2011 redesign (aka the current Starbucks logo) was created by the collaboration of both Starbucks’ in-house design team and Lippincott, a global brand consultancy agency.
For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren. As an inspiration, he sorted out old marine books and based the two-tailed siren design off of a 16th century Norse woodcut. The designer who was responsible for designing the first Starbucks logo was Terry Heckler. The Meaning Behind Starbuck’s Famous Logo Design That being said, let’s jump straight ahead to dissect all the secrets and meanings behind it. In this article, we have covered all the factors that drove the Starbucks logo to become one of the most successful company logos there are today. Despite the changes that it went through, it still stands as one of the most iconic and memorable logo designs seen in history.īut how has the Starbucks logo become such an iconic one? In regards to its logo, the Starbucks logo have long been ingrained in the minds of consumers. By 2018, Starbucks already had more than 27,000 retail stores worldwide and was selling about 4 million cups of coffee a day.
Together, they decided to sell bags of roasted coffee beans to people, little did they know that their business would turn out to be the world’s largest coffee chain today. On March 30, 1971, Starbucks was founded by three college students, Jerry Baldwin, Zev Siegl, and Gorden Bowker, in Seattle, Washington. As a matter of fact, Starbucks is often times the first brand people think of when they think of coffee.
It is safe to say that there isn’t anyone in this world who has never heard of Starbucks.
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